Facebook Metrics Index

Clicks

Clicks measure user interactions with a post, indicating engagement and interest in your content or campaign.

Sad Reactions

Sad Reactions show audience empathy and emotional engagement, reflecting deep connection with your content.

Haha Reactions

Haha Reactions show audience laughter, indicating humorous, relatable, and engaging content performance.

Love Reactions

Love Reactions measure passionate approval, showing strong audience connection and emotional engagement.

Shares

Shares measure how often users repost your content, boosting reach and indicating strong audience resonance.

Engagement Rate

Engagement Rate measures interaction on a post or ad relative to reach, showing audience connection and impact.

Page Owned Video Watch Time

Page Owned Video Watch Time measures total watch duration of a brand’s promoted videos, indicating engagement.

Organic Video Watch Time

Organic Video Watch Time measures total playback duration without paid promotion, including repeats and replays.

Page Owned Video Views

Page Owned Video Views measure how many times a brand’s promoted videos were watched for at least 3 seconds.

Total 1m Video Views

Total 1m video views tracks how many times a video was watched for at least 1 minute, measuring audience retention and impact.

Paid 10s Video Views

Paid 10s Video Views track how often a promoted video is watched for 10+ seconds, measuring ad effectiveness and retention.

Unique 10s Video Views

Unique 10s Video Views track how many different users watch a video for 10+ seconds, measuring reach and retention.

Sound On 3s Video Views

Sound On 3s Video Views track how often a video is watched for 3+ seconds with sound, measuring engagement quality.

Organic 3s Video Views

Organic 3s Video Views track how often a video is watched for 3+ seconds without paid promotion, measuring engagement.

Fan Impressions

Fan Impressions track how often fans see your posts, helping measure audience engagement and content reach.

Organic Impressions

Organic Impressions track how often content is seen without paid promotion, helping measure reach and engagement.

Total Estimated Ad Break Earnings

Estimated Ad Break Earnings (Total) tracks total revenue from in-stream ads, helping measure overall monetization success.

Owned Estimated Ad Break Earnings

Estimated Ad Break Earnings (Owned) tracks revenue from in-stream ads, helping measure content monetization success.

Crossposted Ad Break CPM

Ad Break CPM (Crossposted) tracks ad cost per 1,000 views on shared content, helping optimize budget efficiency.

Total Ad Impressions

Total Ad Impressions tracks how often your ad is seen, helping measure reach and campaign success.

Owned Ad Impressions

Ad Impressions show how often your ad is seen. Optimize timing and audience targeting for ad impressions.

Impressions

Impressions count total views, including repeats. You can track weekly to measure reach.

Video Views

Grow your Video Views by posting high-quality content, using hashtags, and tracking performance weekly.

New Link Posts

Post compelling New Link Posts to spark curiosity, drive clicks, and grow your audience.

New Carousels

Tell a visual story with New Carousels. Post engaging content and measure results regularly.

New Videos

Post New Videos consistently to stay visible, engage your audience, and boost reach.

Total Reactions

Total Reactions measure all user responses to a post, helping brands gauge audience sentiment and engagement.

Anger Reactions

Anger Reactions show user frustration or passion, indicating strong emotional engagement with content.

Wow Reactions

Wow Reactions indicate surprise or amazement, reflecting strong audience engagement and impactful content.

Likes Reactions

Likes Reactions measure how many users clicked 'Like' on a post, indicating support, popularity, and engagement.

Total Engagements

Total Engagements measure user interactions like likes, comments, shares, and clicks, reflecting audience activity.

Shared Video Watch Time

Shared Video Watch Time tracks total playback duration from user-shared videos, reflecting organic engagement.

Paid Video Watch Time

Paid Video Watch Time tracks total playback duration, including repeats, from video ads using paid promotion.

Shared Video Views

Shared Video Views track how many times a video was played through user interactions like shares.

Complete Video Views

Video views complete measure how many times a video was watched from start to finish, indicating audience retention and engagement.

Sound On 10s Video Views

Sound On 10s Video Views track how often a video is watched for 10+ seconds with audio, indicating deeper engagement and message delivery.

Organic 10s Video Views

Organic 10s Video Views track how often a video is watched for 10+ seconds without paid promotion, measuring engagement.

10s Video Views

10s Video Views track how often a video is watched for 10+ seconds, helping measure viewer retention and engagement.

Paid 3s Video Views

Paid 3s Video Views track how often an ad is watched for 3+ seconds, helping measure engagement and ad effectiveness.

Unique 3s Video Views

Unique 3s Video Views track how many people watched a video for at least 3 seconds, measuring initial engagement.

Viral Impressions

Viral Impressions track views from shares and interactions, measuring how far your content spreads organically.

Paid Impressions

Paid Impressions track how often your ad is seen, including repeats, helping measure campaign reach and impact.

Crossposted Estimated Ad Break Earnings

Estimated Ad Break Earnings (Crossposted) tracks revenue from in-stream ads on shared content, measuring reach and monetization.

Total Ad Break CPM

Ad Break CPM (Total) tracks ad cost per 1,000 views across all placements, helping measure overall efficiency.

Owned Ad Break CPM

Ad Break CPM (Owned) shows the cost per 1,000 impressions, helping measure ad efficiency and budget use.

Crossposted Ad Impressions

Track Crossposted Ad Impressions weekly to see how ads perform with new audiences.

Reach

Reach measures unique views. Grow it by staying active and sharing engaging content.

Video Watch Time

Improve Video Watch Time by crafting engaging intros, compelling narratives, and must-watch endings.

Page Like Growth

Monitor Page Like Growth to understand engagement. Track weekly, post smart, and grow your audience.

New Text Posts

New Text Posts drive discussions. Post consistently, use strong hooks, and monitor engagement.

New Posts

Track your New Posts on Facebook to stay consistent, boost engagement, and grow your audience.

New Photos

Stay relevant with New Photos—post consistently, use trending topics, and monitor engagement.