Anger Reactions

What are Anger Reactions?
An emotional reaction towards a piece of content that conveys user anger, frustration, or outrage.

Where should I find Anger Reactions?
Directly beneath a post, identified by the angry face emoji, alongside Likes, Haha’s, Loves, etc.

Why are Anger Reactions Important?
A higher metric here indicates that your content has emotionally charged your audience, indicating a successful method of communication and that your campaign is improving. (depending on the post, an Anger Reaction can also show user support/agreement for the content).

How to improve your Anger Reactions metric?
Post emotionally charged content, tap into trending topics, use thought-provoking captions, and engage in comments to spark discussions. Share issues that resonate deeply with your audience.

How frequently should I track this?
Log data weekly, reporting monthly for campaign evaluation.