Complete Video Views

What are Complete Video Views?
A measurement of how many times a video post was watched for its entire duration, from start to finish.

Where should I find Complete Video Views?
Utilize the Professional dashboard in the left menu under your profile home. Access the Meta Business Suite and then Insights. Click Content, then the Posts and stories drop down menu, and choose Videos. Select a video to view its insights and adjust the metric to Complete Video Views.

Why are Complete Video Views Important?
It is one of the most accurate measurements of how many opportunities your entire piece of video content has actually had to be seen, instead of partially. It’s essential for determining the rate at which videos are truly holding the attention of an audience.

How to improve your Complete Video Views metric?
Advertise the finale of your video in the intro, intriguing the audience to hold on until the end for an informative review, an exciting conclusion, or something alluring to entice users to stay tuned.

How frequently should I track this?
It’s important to keep logging aligned with campaign strategies, while also logging data weekly and reporting monthly for consistent analysis.