Fan Impressions

What are Fan Impressions?
Fan impressions is the total number of times a post was seen on a fan’s Facebook feed screen.

Where should I find Fan Impressions?
Access Meta Business Suite and navigate to the Reports section in the Dashboard. Select the Audience tab and scroll down to the Impressions chart.

Why are Fan Impressions Important?
Fan Impressions add even more insight into how many people are being exposed to your content. A higher number of Fan Impressions leads to more Engagement.

How to improve your Fan Impressions metric?
Engage with your audience in a timely manner. Post when your audience is most active and crosspost on other platforms driving back to Facebook.

How frequently should I track this?
Track alongside each new campaign, as well as logging once a week and reporting at least once every 30 days.