Impressions

What are Impressions?
Including multiple views from unique users, Impressions are the total number of times a piece of content was viewed.

Where should I find Impressions?
Access Meta Business Suite, select Page Insights, and click Content. Scroll left to find Impressions.

Why are Impressions Important?
Impressions measure how popular your content was with your audience. Higher Impressions tell us that this particular piece of content resonates with our audience and we should continue to create more content like this in the future.

How to improve your Impressions metric?
Make sure you know your audience and what they want from you. It’s smart to continually engage, reply to comments, and keep them coming back for more.

How frequently should I track this?
Track weekly and report monthly to stay organized.