New Carousels

What are New Carousels?
A new carousel is a collection of up to 10 photos and/or videos within a single post that users can swipe through. Each piece of content can have its own header, description, and link.

Where should I find New Carousels?
Access Ads Manager, select Columns, and click Carousel Engagement. You can also find Carousels in your Posts feed.

Why are New Carousels Important?
Carousels are diverse, interactive, and visually appealing, as well as a great way to encourage more engagement. It’s also an optimized storytelling medium, allowing for a beginning, middle, and end within a single post.

How to improve your New Carousels metric?
Post, post, post! Trial and error helps define what works for your brand and market. Use short, impactful headlines, concise descriptions, and maintain a strategic and logical card sequence to tell your story.

How frequently should I track this?
Track and log once every 7 days and report your progress at least once every month.