Paid Video Watch Time

What is Paid Video Watch Time?
Paid video watch time is the total amount of time, including repeats and replays, a video has been played employing the assistance of paid promotion.

Where should I find Paid Video Watch Time?
Access the Ads Manager, navigate to and select Columns, and select Video Engagement to find Paid Video Watch Time.

Why is Paid Video Watch Time Important?
Paid video watch time directly signals how engaged your audience actually is with your video ads. A higher score in this metric indicates an improved campaign strategy, and that your content is resonating more with viewers.

How to improve your Paid Video Watch Time metric?
Ensure that you’re posting when your audience is most active to optimize your opportunities. Tailor your content to your audience and be ready to adjust when their behavior changes. Be wary of platform and algorithm changes as well.

How frequently should I track this?
Track every 7 days for coherent logging while reporting at least once a month to maintain consistent analysis and improvement.