Unique 3s Video Views

What are Unique 3s Video Views?
Excluding repeats, Unique 3s Video Views is a measurement of how many times a Video was viewed for at least 3 seconds. For videos less than 3 seconds long, it is counted once per near-total duration viewed.

Where should I find Unique 3s Video Views?
From your Facebook page, click Insights and select Videos from the left-side menu.

Why are Unique 3s Video Views Important?
Unique 3s Video Views provide the broadest metric of how many people have seen a piece of content. It’s a good measurement of judging whether your content is grabbing and holding your viewer’s attention.

How to improve your Unique 3s Video Views metric?
Increase your Unique 3s Video Views by collaborating, posting when your audience is most active, and calling on your followers to engage and share. Ensure you’re posting quality content that is alluring, informative, entertaining, or all three.

How frequently should I track this?
Track alongside each new campaign, as well as logging weekly and reporting monthly.