Viral Impressions

What are Viral Impressions?
Viral impressions is a measurement of how many times a post has been viewed due to a friend or user sharing or interacting with it.

Where should I find Viral Impressions?
Access Meta Business Suite and navigate to the Reports section in the Dashboard. Select the Audience tab and scroll down to the Impressions chart. Below the Reach & Impressions section, find the Viral and Non-Viral Page Impressions vs. Reach card.

Why are Viral Impressions Important?
Viral Impressions is a strong measurement of how effectively a campaign strategy is faring. It’s also a great way to see how far a post can move organically through your audience.

How to improve your Viral Impressions metric?
Ask your followers to interact with content by sharing, liking, and commenting. Ask questions that engage your audience and encourage them to answer.

How frequently should I track this?
Track every 7 days to maintain focus while also reporting once a month for organization and analysis.