Instagram Metrics Index

CTR measures the percentage of users who click on ad after viewing it.

CPC optimizes your budget allocation for better ROI.

Video Views track the no. of times your videos are viewed.

Reach tracks the total no. of unique users who have seen your content.

Clicks track how many times users click on your posts, links, or ads.

Shares tracks how many times your posts or Stories are shared by users.

Stories Taps Back tracks how often viewers go back to rewatch a previous Story.

Stories Replies track the no. of responses your Stories receive.

Organic Likes track the number of likes your posts receive without paid promotion.

Total Engagements (Organic) track likes, comments, shares, and saves without paid promotion.

Story Impressions track how many times your Stories are viewed.

Reels Plays help you track how many times your Reels have been watched.

Follower Growth helps you track gains and losses over time.

New Carousel provides how users engage with multi-image posts.

New Videos tracks your recently posted video performance.

CPP assesses the effectiveness of campaigns in driving sales.

CPM evaluates the cost-effectiveness of ads.

Impressions track the total no. of times content is viewed by non unique users.

Unique Clicks track the no. of individual users who click on posts, links, or ads.

Ad Spend tracks how much you've invested in paid promotions.

Stories Exits track how many viewers leave your Stories before completing them.

Stories Tap Forward tracks how often viewers skip to the next Story.

Organic Saves track how many times users save your posts without paid promotion.

Organic Comments track the number of comments on your posts without paid promotion.

Post Impressions track how many times your posts are seen.

Organic impressions track how many times your content is seen without paid promotion.

Organic Video Views shows how videos perform without paid promotion.

Stories give you deeper insights into viewer engagement.

Track the no. of new posts published on social media profiles.

Stay current with audience’s relationship by tracking New Photos.