CTR

What is CTR?
Click Through Rate (CTR) measures the percentage of who click on a link in your post compared to its reach, or total number of users who saw your post.

Where should I find CTR?
CTR is calculated by dividing the total number of clicks on a link by the total number of impressions.

Why is CTR Important?
CTR essentially shows how effective content and campaign strategy is at encouraging users to click on an advertised link. A higher CTR will signal that your content is relevant and resonating well with your audience, an indicator that you’re on the right track in your current campaign.

How to improve your CTR metric?
By monitoring your engagement metrics in your paid campaign ads, you can identify what resonates most with your audience and find opportunities of improvement to optimize your campaign strategy more efficiently.

How frequently should I track this?
Track your CTR daily, or at least once a week to allow yourself to quickly identify any significant fluctuations to your campaign strategy.