Organic Comments

What are Organic Comments?
Comments are a form of engagement for any post on Instagram where a user interacts with a written message. Organic comments are these types of engagements on organic posts.

Where should I find Organic Comments?
You can find the comments for an organic post below the post itself.

Why are Organic Comments Important?
Comments are how your audience can give you clear, direct feedback. They allow for understandable and concise reviews from users who interact with your campaign and inform on what resonates most from your posts.

How to improve your Organic Comments metric?
Relevant hashtags, time sensitive replies, and tailoring posts for your target audience are easy steps. Asking thought provoking questions, offering giveaways, and creating content that naturally encourages discussion also helps prompt more comments.

How frequently should I track this?
Considering you always want to strive for improvement on your comments metric, you’ll want to stay alert for opportunities to reply to your users’ engagement in real time. In terms of reporting analytics, it’s helpful to track this metric weekly and monthly.