Organic Saves

What are Organic Saves?
Organic Saves are a metric on Instagram used to measure how many unique users save your content from a post without any paid promotion.

Where should I find Organic Saves?
From your profile home page, click on the menu icon (the three lines) in the top right of your screen and select Insights. For post analytics, scroll down on the “Insights Overview” page and click on “Content You Shared.” Select and adjust the “Metric” menu in the top center to “Saves.”

Why are Organic Saves Important?
Saves are an indicator that your audience values and appreciates your content. Posts with more saves will also trigger the Instagram algorithm to show the post to a wider audience.

How to improve your Organic Saves metric?
Creating content that is informative and educational leads to users saving posts to refer back to later.

How frequently should I track this?
Tracking and reporting Organic Saves on a weekly and monthly basis is a great rule of thumb to stay informed with what’s working.