Video Views

What are Video Views?
The count of how many total times a video posted has started playing, including replays by any user.

Where should I find Video Views?
Video views are easily accessed by simply playing the video you’d like to find the metric for. Views will be publicly available directly below the video playing.

Why are Video Views important?
Because views are a direct measurement of audience engagement, a high number of views signifies to the Instagram algorithm that your content is valuable and worthy, potentially unlocking an opportunity to improve your reach and platform visibility overall.

How to improve your Video Views metric?
Investing in Instagram ads, collaborating with popular brands and creators, using relative hashtags and catchy captions, and posting at optimal times will all benefit your Views metric on videos.
How frequently should I track this?

You can track this daily to help stay informed on your performance and react appropriately to new interactions, but in terms of reporting, you can do so weekly and monthly.