Gen Z is taking over Instagram and TikTok, while millennials take over LinkedIn and X/Twitter. That leaves Facebook for Boomers and Generation X.
Though growth has slowed with more players entering the game, Facebook has very deep roots. You might not be using it daily, but we have the statistics to prove the platform still has some rizz to it.
Before we jump to that, let’s see what has happened on Facebook in the last decade, what went right, and where it fell short. After all, despite the rise and fall, it is still the number one social media platform in the world.Â
How is Facebook still relevant in 2025?
Ah, Facebook in 2025—yep, it's still here and, believe it or not, still going strong! While TikTok and Instagram might have grabbed the spotlight, Facebook has quietly found its groove with a loyal audience that just won’t quit. Let’s break it down:
1. Grandma's still on it
Facebook is the platform for older generations, and trust me, they’re not planning to leave anytime soon. In fact, they’ve become the MVPs for brands targeting the 35+ crowd.
2. It’s still the Social Media Giant
With over 3 billion monthly active users (MAUs), Facebook’s user base is still massive. Whether you’re looking for memes, news, or community groups, Facebook’s got it all.
3. Business as usualÂ
Facebook is a reliable business tool. The Marketplace is booming, groups are thriving, and it’s a top choice for local businesses to stay connected with their community.
4. Aging like fine wine
Facebook has really embraced long-form content, making it a perfect hub for articles, blogs, and videos. And let’s not forget Facebook Live—it’s still going strong with real-time engagement.
5. Instagram’s partner in crime
Facebook and Instagram share the same parent company (Meta), so cross-promotion between the two keeps Facebook’s presence alive and well. You post on one, you show up on the other—easy!
6. Meme central
Let’s be honest, it’s where all the viral memes live and thrive. TikTok might have its trends, but Facebook keeps those classic meme threads flowing, keeping the internet culture alive.
So yeah, while Facebook might not be the shiny new thing, it’s holding its ground with a loyal community, tons of engagement, and smart strategies that keep it relevant. It's the classic case of "don’t fix what ain’t broke!"
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Top 25 Facebook statistics that prove its supremacyÂ
Facebook has 3.07 billion Monthly Active Users (MAUs) worldwide.Â
Facebook has over 2.11 billion Daily Active Users (DAUs).
Facebook users spend approximately 34 minutes per day on the platform.Â
Facebook's ad revenue is projected to reach $100 billion in 2025.
Over 200 million businesses have a presence on Facebook.
More than 1.8 billion people use Facebook Groups monthly.
Over 1 billion users access Facebook Marketplace.
Over 100 million live broadcasts occur daily.
Over 500 million users engage with Facebook Stories daily.
Video posts receive 59% more engagement than other post types.
94% of Facebook's ad revenue comes from mobile.
Users are 56% male and 44% female.
Facebook ads have a potential reach of 2.14 billion users.
The average CTR for Facebook Ads is 0.9%.
The average CPC is $0.35.
The average engagement rate for posts is 3.6%.
Over 86% of marketers use Facebook to acquire new customers.
Users collectively watch over 100 million hours of video daily.
Ad impressions increased by 37% year-over-year.
Facebook's revenue grew by 22% compared to the previous year.
Over 80 million businesses utilize Facebook Shops.
Over 40% of businesses use Facebook Messenger chatbots.
Facebook Marketplace generates $30 billion in annual revenue.
25% of Facebook’s user base accesses metaverse-related features.
Improved ad targeting algorithms increase advertiser ROI by 35%.
How can Measure Studio help you revive your brand on Facebook?
Reviving a brand on Facebook can feel like an uphill battle, but Measure Studio makes it a whole lot easier by giving you the tools and insights to turn things around. Facebook is all about finding the right content mix, engaging the right audience, and posting at the right time—and that’s where Measure Studio shines.Â
It provides detailed analytics that goes beyond Facebook’s basic tools, breaking down key metrics like reach, engagement, and click-through rates to show what’s resonating with your audience. Â
If your current strategy isn’t landing, Measure Studio helps you pinpoint why. It identifies patterns in your content, like whether your audience prefers video over static posts or if your captions need a refresh. It also shows how factors like posting time, format, and tone impact performance, helping you optimize every post for better results.Â
Managing multiple Facebook pages? No problem. Measure Studio simplifies everything with a single dashboard of Facebook analytics that lets you track all your accounts seamlessly. Â
It’s not just about fixing what’s broken—it’s about understanding what works so you can double down on it. From identifying your best-performing posts to refining your targeting and content strategy, Measure Studio helps you make informed decisions that rebuild trust, boost engagement, and get your brand back on track.Â
Whether you’re reconnecting with an old audience or attracting a new one, Measure Studio gives you the clarity and confidence to revive your brand’s presence on Facebook.
Conclusion
Facebook may not be the flashiest platform anymore, but with its massive user base and strong community engagement, it’s far from fading into the background. Whether it’s tapping into the 200 million businesses on Facebook or connecting with a loyal group, it still has plenty of power for brands.
If you're ready to make Facebook work for you in 2025, Measure Studio is here to help. It’s your go-to tool for turning data into insights, so you can refine your content strategy, track your growth, and get back on track for success.
From boosting your engagement to finding the perfect time to post, Measure Studio takes the guesswork out of reviving your brand on Facebook.
Don't let your Facebook presence fall flat—measure, analyze, and thrive with Measure Studio. Get started today!
References
Frequently Asked Questions
How can Measure Studio help improve my Facebook video engagement?
Measure Studio offers in-depth analytics on your video posts, showing you how long people are watching, how often they share your videos, and what types of content get the most engagement. This insight helps you create videos that resonate more effectively with your audience.
How can Measure Studio help a brand for marketing?
How can I optimize my Facebook Ads with Measure Studio?