Why Your LinkedIn Company Page Isn’t Working and How to Fix It
- Sweta Panigrahi
- 3 days ago
- 9 min read
How's it going running that brand LinkedIn page?
Hired a community manager? Great!
Did you ask them to repurpose the posts from Instagram and dump them onto the LinkedIn company page? Not so great!
You see, if there is something more difficult than using Meta Business Suite, it's growing your following on the LinkedIn company page.
Growing a LinkedIn company page can feel like shouting into the void because, frankly, it kind of is. At least at first. Unlike personal profiles, company pages don’t get the same algorithmic love, both from the platforms themselves and the users.
LinkedIn doesn’t automatically push your updates into your followers’ feeds unless there’s real engagement happening. So if you are just posting and ghosting (no likes, comments, or shares), your content isn’t going to make it very far.
Then there’s the whole “we need to post consistently but also make it interesting but also not too salesy” thing. It’s a delicate dance between professional and personal, and brands that sound too stiff get scrolled past.
On top of that, LinkedIn even restricts how many invites you can send each month. So yes, it’s tough. But it’s not impossible. And that’s why we'e here to help out.
What is a LinkedIn company page and is it mandatory to have one?
What's the first thing you do when someone cold DMs you or a new lead slides into your inbox? You stalk their LinkedIn. A quick scan of their profile, maybe a peek at their company page... just to see if they are legit or if this is about to be a total waste of your time.
And when there’s no LinkedIn company page? Yikes. These days, that's a red flag.
A LinkedIn company page is your business’s official profile on the platform. It’s where you can post updates, highlight wins, share behind-the-scenes moments, spotlight your team, and give people a reason to trust you.
It connects your employees to your brand, boosts your credibility, and makes your business easier to find. In short, it tells the world, “Hey, we are real and we’ve got something good going on.”
As per the latest LinkedIn statistics, there are over 67 million companies already on LinkedIn. Skipping it is like setting up shop in the middle of nowhere and wondering why no one’s walking in.
To top it off, you’ll be happy to know that 70% of LinkedIn users engage with content shared by companies. That’s a ton of potential eyeballs you're missing if you are not showing up and sharing what you do.
There’s more. You get even sweeter perks. A company page gives you access to LinkedIn ads, in-depth analytics, job postings, and more.
LinkedIn is your gateway to turning casual browsers into followers, followers into leads, and leads into customers. So not having a proper LinkedIn company page is kind of like ghosting your own brand.
The only catch is you need to set it up, show some personality, and let your company page do the talking when you're not in the room.
How do I set up a LinkedIn company page?
If you don’t have a LinkedIn company page just yet, don't sweat it. You can have one up and running in 10 minutes.
Seriously, it’s that easy. Whether you're just getting started or finally jumping on the LinkedIn train, setting up a company page doesn’t have to be a time-consuming task.
Grab some coffee and let's get started.
Step 1: Go to the LinkedIn Pages section
Start by heading over to linkedin.com/company/setup. Choose “Company” as the type of page you want. This is the easiest route for most businesses, so let’s keep it simple.
Step 2: Fill in the essentials
Here’s where you’ll add your company name, logo (ideally 300x300px), and a tagline. Don’t overthink the tagline. Keep it short, sweet, and to the point.
This is your one-liner to grab attention, so make it count. And of course, pick a clean, memorable URL, something like linkedin.com/company/yourbrand.
Step 3: Add the juicy details
Now, let’s fill in the About section, company size, industry, and location. Be sure to write your “About” section in a way that feels natural and human.
Think of it like an elevator pitch. What’s your company about, who do you help, and why do you stand out? Short and sweet works best.
Step 4: Hit “Create Page”… and boom, you are live!
Once you hit that “Create Page” button, your company is officially on LinkedIn. But hold up, we're not done quite yet.
Go ahead and invite your team to link up, share the page with your network, and drop your first post, maybe a “We’re here!” message or a quick intro to your brand.
Bonus: Keep it fresh
Having the page is awesome, but you’ve got to keep feeding it. Aim to post regularly, whether that’s sharing updates, behind-the-scenes content, or even celebrating wins. The more active you are, the more people will start to engage with your page.
And just like that, your LinkedIn company page is ready to shine!
See? It wasn't so bad, right?
Now let's spend a little more time on how to maximize your efforts.
5 rookie mistakes to avoid with your LinkedIn company page
If you feel like your LinkedIn company page isn’t performing as well as it should or you just want to make sure you are getting the most out of it, stay away from these.
Let’s take a look at some common mistakes people make.
1. Not using your banner space to its full potential
That banner image is prime real estate! If you are just leaving it blank or using a generic image, you are missing out on a huge opportunity to showcase your brand personality.
Take HubSpot, for example. They use their banner to promote events and share new features with a proper CTA. This area should be visually appealing and tell a story about your company, whether it's your product, your mission, or your culture.
2. Skipping the “About” section (or worse, keeping it boring)
Your "About" section isn’t just a formality; it’s your brand’s elevator pitch. If you're simply listing what you do without giving any personality or context, you're doing it wrong.
Dropbox nails this by explaining how they help people and businesses work smarter, but also keeping it concise and punchy. Don’t be afraid to inject some personality, making sure your audience knows why you do what you do and how it benefits them.
3. Posting infrequently (or crickets)
One of the worst things you can do is set up a company page and then let it gather dust. You don’t need to post every day, but posting regularly helps you stay top-of-mind with your followers.
Companies like Salesforce post a variety of content consistently, everything from blog articles to employee shoutouts to product updates. Keeping a steady stream of content going is key to building engagement and keeping your followers interested.
4. Focusing too much on self-promotion
Yes, you want to promote your products and services, but if that’s all you're posting, you’ll turn followers into critics real quick.
Nike does a fantastic job of balancing promotional content with inspiring posts, community engagement, and customer stories. It’s not all about “buy now” messages. It’s about engagement and providing value.
Aim for a healthy mix of content: some about your company, but also industry news, tips, and human interest stories that get people talking.
5. Ignoring the analytics
Analytics are your best friend when it comes to optimization. If you're not looking at your LinkedIn data, how do you know what’s working?
Basic company insights offer useful info like who’s engaging with your posts, how your updates are performing, and which industries your followers are in. Use these metrics to tweak your strategy and boost your page’s performance.
Top brands invest in tools like Measure Studio to analyze content performance and use the data to improve. Measure Studio makes LinkedIn analytics easy by tracking performance and audience engagement.
Measure Studio also delivers custom social media reports that help you keep an eye on your performance, analyze your posts with AI, and package it all up in a professional deck to send straight to the boss.
4 tips that you can use to optimize your LinkedIn company page
1. Use LinkedIn showcase pages
If you have different products or services, create Showcase Pages to target each audience individually. This keeps your content relevant and organized, just like having separate rooms for different topics.
Microsoft uses Showcase Pages to highlight specific products like Microsoft 365. By creating tailored pages, they can post content relevant to different audiences without overwhelming their main company page.
2. Engage with your followers
It’s not just about content, it’s about conversation. Reply to comments, engage in discussions, and connect with people who interact with your posts. This builds relationships and shows your brand is approachable.
Starbucks does an amazing job of engaging with its followers. They often reply to comments and repost UGC, making their community feel valued and heard.
Whether it’s replying to a compliment or sharing fan art, Starbucks stays interactive and approachable.
3. Add rich media to posts
Images, videos, and infographics always perform better than plain text. Spice up your posts with visual content to grab attention and keep your followers engaged. It’s more fun, and it gets shared more.
Red Bull is a master at using rich media. They regularly post action-packed videos and stunning images of athletes doing extreme sports, creating an engaging feed that grabs attention and encourages shares. It’s their signature style that aligns perfectly with their brand.
4. Optimize for SEO
Make sure your company page is discoverable by including relevant keywords in your page description, job titles, and posts.
Think about what your audience would search for and integrate those terms naturally into your content. The more optimized your page, the easier it is for people to find you.
Canva does a stellar job with SEO on their LinkedIn page. They weave in keywords like “design tool,” “graphic design,” and “visual content” throughout their About section and post captions.
It helps them rank in search results when people are looking for user-friendly design platforms and reinforces their positioning in the creative and tech space.
5. Try out as many features it has to offer
The LinkedIn company page is packed with features you might be surprised to find. It has more to offer than most people realize.
Take a day to explore them all and try using as many as you can. The more you tap into, the more viral your presence becomes.
Custom CTA button: Add buttons like Visit Website, Contact Us, or Register Now to drive traffic to key pages.
Pinned posts: Highlight a key post at the top of your feed (product launch, hiring update, lead magnet, etc.).
Life tab: Showcase your team, culture, and BTS content to attract talent and humanize your brand.
Featured groups: Link any relevant LinkedIn Groups you manage to encourage community and conversation.
Community hashtags: Follow up to three hashtags relevant to your industry to stay active in trending conversations.
Specialties section: List your niche services or expertise to boost SEO and show up in more searches.
Employee advocacy: Get your team to list your company as their workplace and engage with your content to expand reach.
LinkedIn events: Promote webinars, AMAs, or product demos with built-in event tools linked directly from your page.
Wrapping up
Now that you know your LinkedIn company page can do so much more than just sit there, let’s put it to work. A well-optimized page isn’t just about being present, it’s also about sparking real engagement and making your brand shine.
Whether you're building brand awareness, hunting for top talent, or generating those sweet leads, your LinkedIn page can play a huge part in hitting your goals. But it needs the right strategy and insights to truly make an impact.
That’s where Measure Studio comes in. Forget the guesswork, track your content’s performance, figure out what clicks with your audience, and optimize like a pro. Ready to see your LinkedIn page really deliver?
Frequently Asked Questions
Why isn’t my LinkedIn company page getting engagement?
If your LinkedIn company page isn’t getting the engagement you hoped for, it could be due to inconsistent posting, lack of targeted content, or not optimizing your page for SEO. Make sure you're engaging with your audience, posting valuable content regularly, and optimizing your page with relevant keywords and visuals.
How can Measure Studio help me improve my LinkedIn company page performance?
What type of content should I post on my LinkedIn company page?
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