Platform Updates: Instagram Audience Data for Cities and New Report Customization Options

After announcing the expansion of our AI content analysis and audience data capabilities earlier this month, we're back with a couple additional platform updates for our users.

Instagram Audience Data for Cities

Collect more Instagram audience data than ever before, now including demographic information based on the city or cities your followers live in. This can assist users is a variety of ways.

1. Targeted Advertising: By knowing the location of your audience, you can target advertising efforts to reach the right people at the right time. This can increase the efficiency and effectiveness of advertising campaigns, leading to better results.

2. Relevant Content: Understanding where your audience is located allows you to create content that is relevant and appealing to them. For example, if your audience is primarily located in a specific city, you can create content that highlights local events, news, and attractions that would be of interest to them.

3. Better Engagement: When you create content relevant to your audience's location, it is more likely to build a stronger connection and increase the visibility of your social media presence.

4. Local Brand and Influencer Outreach: If you know where your audience is located, you can reach out to local brands and influencers who can help you reach a wider audience and help promote your organization, products, or services.

Post Order Customization

Our popular social media reports feature now allows managers even more customization capabilities when creating decks and slides.

Users can now re-arrange selected social posts on their slides to better emphasize their most critical content. This offers even more opportunity for social media managers and puts you in control of your reporting.

Interested in giving these elements a try (for free!)? Click here to sign up for our 14-day free trial and take it for a spin!

Want to get a more hands-on look with one of our experts? You can do that, too.

Be sure to check back in again soon as we'll be rolling out more updates and features in the future!