13 Top X(Twitter) Metrics You Should Focus On Next Quarter
- Sweta Panigrahi
- Mar 13
- 7 min read
Updated: 2 days ago
You might think, "Is X (formerly Twitter) dead?". But that’s far from the truth. Despite its rebrand, X remains the go-to hub for real-time news and conversation.
Instagram down? Check X. Wondering if a trend is taking off? Crack those knuckles and run a quick keyword or hashtag search.
Sure, the platform has faced its fair share of criticism. But it still holds unique charm, one that brands can’t resist. X is raw, unfiltered, and unapologetically candid, making it one of best UGC platforms and real consumer opinions. People flock to X to rant, leaving behind a treasure trove of insights (and complaints).
In other words, there’s plenty of untapped opportunity. Staying active on X isn’t just important, it’s a strategic move.
But how do you know if you're winning the game? It all comes down to numbers and analytics. And that’s exactly what we’re diving into today. Let’s get started!
What are X(Twitter) metrics?
X (Twitter) metrics go beyond likes and retweets. They show brands what’s working, what’s not, and where to refine their strategy for real impact.
Instead of tweeting and hoping for the best, tracking the right metrics helps you improve your content, connect with your audience, and actually drive results.
For example, engagement metrics reveal how people interact with your brand. Are they just scrolling, or are they replying and retweeting? Impressions and reach show how far your content travels, whether through retweets, trending topics, or hashtags.
If brand awareness is the goal, profile visits and follower growth indicate whether your content is attracting and retaining new audiences. And for brands focused on ROI, link clicks, conversions, and ad performance measure whether tweets are driving website traffic, sign-ups, or sales.
By tracking these metrics, brands can move from passive posting to a perfect strategy that fuels real engagement, growth, and success.
Why should you be tracking X metrics?
1. Figure out what’s working
Tweeting without tracking metrics is like throwing spaghetti at the wall and hoping it sticks. Some posts take off, others disappear into the void, but how do you know why? Metrics like impressions, engagement, and reach tell you what’s hitting and what’s missing the mark.
2. Boost engagement & grow your audience
Not all tweets are created equal. Some get tons of likes and shares, while others get ghosted. Tracking retweets, replies, and profile visits helps you see what your audience actually cares about so you can do more of that and less of the content that flops.
3. Prove your tweets are more than reactions & replies
If your brand is on X for more than just memes (though, respect if you are), tracking metrics is a must. Link clicks, conversions, and ad performance show whether your tweets are actually driving website visits, sign-ups, or sales. Social should work for your business, not just be a place where you stand your ground and keep replying to every support query.
4. Stay ahead of trends
X moves fast. One second something is trending, the next, it’s old news. Keeping an eye on impressions, hashtag performance, and shareability lets you jump on trends before they fade, keeping your brand relevant and in the conversation.
5. Don’t just add to the noise
At the end of the day, data doesn’t lie. Tracking X metrics helps you tweet with purpose, refine your strategy, and turn your social presence into an actual business asset, not just a random stream of thoughts.
13 Top X(Twitter) metrics to measure today
Engagement Rate measures how often users interact with your tweets through likes, retweets, replies, and link clicks. A high engagement rate means your content is resonating with your audience, increasing visibility and interaction.
More engagement signals to the algorithm that your content is valuable, boosting your reach.
Where to find Engagement Rate: Go to X Analytics > Tweets tab > Engagement section. You’ll see the total number of engagements and the engagement rate for each post.
Total Retweets show how often users share your tweets, helping increase visibility and reach. Retweets (both organic and paid) indicate that your content is worth sharing and can help your tweets go viral.
More retweets mean your content is spreading beyond your immediate followers, bringing in new audiences.
Where to find Total Retweets: Go to X Analytics > Tweets tab > Retweets section. This shows the total number of retweets per post.
Total Replies count how many users respond to your tweets, showing how much conversation your content sparks. More replies indicate higher engagement and interest in your brand.
Encouraging replies can help build community and increase visibility in timelines.
Where to find Total Replies: Go to X Analytics > Tweets tab > Replies section. You’ll see the total number of replies for each tweet.
4. Total Likes
Total Likes reflect how much your audience appreciates your content. While likes don’t directly impact reach as much as shares, they indicate positive sentiment and engagement.
Consistently high likes show that your audience finds your content valuable and relevant.
Where to find Total Likes: Go to X Analytics > Tweets tab > Likes section. This displays the total likes each post has received.
5. Quotes
Quotes track how often people share your tweet while adding their own thoughts. Unlike retweets, quote tweets allow for commentary, making them a great way to gauge audience sentiment.
More quotes indicate that your content is sparking conversations and encouraging deeper engagement.
Where to find Quotes: Go to X Analytics > Tweets tab > Quotes section. Here, you can track the number of times your tweets have been quoted.
6. CTR
CTR (click-through rate) measures the percentage of users who saw a tweet with a link and clicked on it. A high CTR means your tweet and CTA are compelling enough to drive traffic to external sites.
Optimizing your tweets with strong copy and clear CTAs can help increase CTR.
Where to find CTR: Go to X Analytics > Tweets tab > Clicks section. You’ll see the total clicks and CTR percentage for each tweet.
Total Link Clicks measure how many users clicked on links in your tweets. This includes both organic and paid clicks, helping track how well your content drives traffic.
More link clicks mean your tweets are effectively guiding users to your website, product pages, or other external content.
Where to find Total Link Clicks: Go to X Analytics > Tweets tab > Clicks section. You’ll see the total link clicks for each post.
Organic Link Clicks track engagement with links in non-promoted tweets. They help measure genuine audience interest without the influence of paid ads.
A high number of organic clicks suggests strong audience trust and interest in your content.
Where to find Organic Link Clicks: Go to X Analytics > Tweets tab > Clicks section. You’ll find a breakdown of organic vs. paid clicks.
Total Profile Clicks show how many people visited your profile after seeing a tweet. More profile clicks suggest strong brand interest and potential new followers.
A well-optimized profile with a strong bio and pinned tweet can help convert visitors into followers.
Where to find Total Profile Clicks: Go to X Analytics > Tweets tab > Profile Clicks section. This shows the total clicks per post.
10. Impressions
Impressions measure how often a tweet appears in someone’s feed. More impressions indicate greater visibility, though they don’t necessarily mean engagement.
Tracking impressions helps gauge how well your content is reaching users organically and through the algorithm.
Where to find Impressions: Go to X Analytics > Tweets tab > Impressions section. Here, you can see the total impressions per post.
11. Follower Growth
Follower Growth tracks how many new users follow your account over time. Consistent growth suggests your content is attracting and retaining an audience.
A sudden spike or drop in followers can indicate a viral post or a need to adjust your content strategy.
Where to find Follower Growth: Go to X Analytics > Audience tab. Here, you’ll see a timeline of your follower growth.
12. Video Views
Video Views count how many times your video content has been watched. Higher views indicate strong content performance and interest.
Optimizing videos with captions, hooks, and engaging visuals can help boost views.
Where to find Video Views: Go to X Analytics > Tweets tab > Video section. You’ll find the total views for each video post.
13. Organic Retweets
Organic Retweets measure how often users share your tweet without paid promotions. A high number of organic retweets shows that your content is naturally engaging and shareable.
Encouraging retweets with engaging, valuable, or humorous content can boost reach.
Where to find Organic Retweets: Go to X Analytics > Tweets tab > Retweets section. You’ll find a breakdown of organic vs. paid retweets.
How Measure Studio helps you benchmark performance
Keeping up with X(Twitter) analytics can feel overwhelming, but Measure Studio makes it effortless. Our automated performance benchmarking instantly shows how each tweet stacks up, so you can see what’s driving engagement (and what’s not) in seconds.
And when it’s time to showcase results, our reporting tools turn your analytics into sleek, shareable reports, saving your team time and making it easier to prove your ROI.
Managing multiple Twitter accounts? We’ve got you covered. Measure Studio consolidates all your X analytics into one simple, customizable dashboard, no more switching tabs or digging for data.
Whether you're growing a brand, running an agency, or fine-tuning your content strategy, Measure Studio helps you stay on top of what matters most.
Wrapping up
Tracking X (Twitter) metrics can feel like a chore. Sifting through numbers, figuring out what they mean, and then actually using them to improve your strategy? That’s a lot. But without them, you’re just tweeting into the abyss, hoping something sticks.
That’s where Measure Studio comes in. Instead of drowning in data, you get clear, automated insights that show exactly what’s working (and what’s not). So, if you’re tired of guessing and want to actually grow on X, it’s time to track the right metrics.
Let Measure Studio do the heavy lifting, so you can focus on creating content that drives real results.
Frequently Asked Questions
Why do I need to track X (Twitter) metrics?
Because tweeting without tracking is like throwing darts in the dark. Metrics tell you what’s working, what’s flopping, and where to tweak your strategy so you can actually grow your audience and drive engagement.
How does Measure Studio make tracking easier?
Which X metrics matter the most?
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