31 Twitter Statistics to Shape Your Winning Strategy in 2025

Sweta Panigrahi

Jan 206 min read

Let’s have the hard talk now. Ever since Twitter's rebrand, many folks have been a bit skeptical about the platform.

However, it remains the go-to hub for the latest news, whether local or global. While every platform is focused on nailing engagement through various video formats, Twitter (aka X) remains one of the few platforms where shorter posts still reign.

Yes, it’s true—Twitter/X is great for rants, customer complaints, news, and entertainment. But is it worth your time if you’re building a brand?

Should Twitter/X be used by brands?

We are still not used to referring to Twitter as X so forgive us for that. The platform has been around forever (well, since 2006) and still manages to be one of the most relevant social media spaces for brands today.

And to answer your question in the shortest way possible, yes! Whether you're a startup or a well-established brand, Twitter provides a space where being in the conversation is almost as important as having the conversation itself.

1. Real-time engagement gives you instant gratification

When something happens in the world—whether it's a breaking news story, a viral meme, or a huge pop culture moment—Twitter is where it’s happening right now.

This makes it a goldmine for brands looking to engage in real-time.

Think about it: you're watching a big event like the Oscars or a revolutionary product launch, and your brand has the chance to react instantly.

Whether you’re jumping on a trending hashtag or providing live updates, Twitter's immediacy allows brands to insert themselves into the conversation as it unfolds. If you want to be relevant in the now, Twitter’s your best bet.

2. Short and sweet is the secret

Thanks to short-form videos, the attention spans of users are shorter than ever. This is exactly why Twitter’s character limit is a brand’s ally. While it's longer than it once was, shorter posts are still common up and down your timeline.

On Twitter, you don’t have to worry about crafting long-form content or stressing over the perfect caption length—just get straight to the point!

In a world where we’re bombarded with endless information, Twitter lets brands be concise, creative, and direct with their messaging. Whether it’s a punchy quote, a witty response, or a quick product update, short tweets make a huge impact. Plus, who doesn’t love a good GIF or emoji thrown in to keep things fun?

3. Make your angry customers happy

Let’s be real: sometimes things go wrong. Whether it’s a delayed delivery or a product that didn’t quite meet expectations, customers aren’t shy about sharing their thoughts.

For brands, Twitter has become the place where both praise and complaints are aired out in the public space. But here’s the thing—while this might sound daunting, it’s actually a huge opportunity.

Most brands use Twitter to respond quickly to complaints, apologize for any issues, and show their human side. By publicly addressing concerns and resolving them in real-time, brands can show customers they’re listening and genuinely care. That’s the kind of transparency that builds trust and loyalty.

4. Community thrives on replies

One of the great features of Twitter is its ability to foster real, two-way conversations. Unlike platforms where brands mostly post and hope for the best, Twitter allows for continuous dialogue with followers.

It's not just about broadcasting messages—it’s about listening, responding, and connecting in meaningful ways. Whether you’re retweeting customer love, replying to a fan's comment, or even engaging with industry peers, brands can show personality and build a loyal following.

Top 31 Twitter statistics that make it very much relevant in 2025

Twitter/X has reached 650 million Monthly Active Users (MAUs) globally.
Twitter/X has 300 million Daily Active Users (DAUs).
Over 500 million tweets are posted daily.
Users spend an average of 34 minutes and 6 seconds daily.
Twitter/X generated $2.9 billion in ad revenue in 2024.
60.9% of Twitter users are men, while 39.1% are women.
News-related content is the most consumed.
Video tweets see 10x more engagement than text-only posts.
Retweets account for 50% of total platform interactions.
Twitter is most popular in the U.S., Japan, and India.
125 million hashtags are tweeted every day.
The largest audience demographic on Twitter (36.6%) falls in the 25 to 34 age group.
9.9% of influencer campaigns use Twitter/X.
Around 1% of tweets hit the maximum character count after the change from 140 characters.
79% of X users seek new things on Twitter and discover new facts, information, and news consumption.
30% of users engage with brands on Twitter/X.
Twitter is the 12th most popular social media platform globally.
Over 5 million Spaces were created in 2024.
The posts on X get about 100 billion impressions every day.
The US has the largest proportion of X users, with around 100 million.
51% of the tweets that were found to violate the site’s terms of service are automatically flagged by AI systems.
Twitter ads average a 0.5% CTR for every 1000 impressions.
The average engagement rate per tweet is 0.029%.
85% of small and medium-sized businesses (SMBs) on Twitter consider the platform essential to their customer service strategy.
Users spend 26% more time engaging with ads on Twitter compared to other platforms.
Twitter Spaces now supports video streaming and interactive Q&A sessions.
Tweets can be summarized using generative AI for quicker consumption.
Twitter/X allows direct crypto payments for tipping and subscriptions.
Fake stories are 70% more likely to be retweeted.
Users can post up to 2,400 times daily.
Twitter/X remains the top platform for government announcements globally.

How can Measure Studio help you tweet better?

Tweeting is fun, but trying to figure out what actually works can feel like throwing spaghetti at the wall. Well, guess what? Measure Studio is here to turn you into a pro-twitterati!

With Measure Studio, you’ll get super simple, no-jargon analytics that show you exactly how your tweets are performing. Want to know which type of posts your audience loves? Done. Wondering if hashtags or emojis are your partners in crime? Measure Studio’s got the scoop—minus the confusing spreadsheets.

And the best part? It doesn’t just help you figure out what’s popping on Twitter. Measure Studio also tells you which hashtags will get you noticed and what content is making your followers hit that retweet button. Want to know if your memes are getting more love than your polls? Measure Studio lays it all out in easy-to-digest insights!

Also, Measure Studio isn’t just a one-trick pony—it works across all your platforms! So, if you’re also posting on Instagram or TikTok, you can keep track of everything in one place. No more jumping between tabs!

Conclusion

Twitter’s rebranding might have confused us all, but guess what? It’s still a must for brands in 2025. Whether it’s joining a trending conversation, sharing some quick updates, or handling complaints with a dash of humor, Twitter (or X, if you’re feeling fancy) remains the hotspot platform for real-time engagement.

With 650 million active users, it’s where the magic happens—fast, short, and always in the moment. Twitter is perfect for quick, impactful tweets and genuine conversations with your audience.

So, if you’re ready to get in the mix and have some fun with your brand’s Twitter presence, Measure Studio will be your go-to tool to make every tweet count with its advanced Twitter analytics. Time to tweet smarter, not harder!

References

Frequently Asked Questions

Is Twitter still relevant for brands in 2025?

Absolutely! Despite its rebranding to X, Twitter remains one of the most powerful platforms for real-time engagement, connecting with audiences through short, impactful tweets, and participating in trending conversations. Whether you're responding to customer complaints or jumping in on breaking news, Twitter is still a go-to space for brands to stay relevant.

Why should my brand use Twitter for customer service?

How can Measure Studio help my brand tweet smarter?