Which social analytics platform is right for you?
Here's what to consider when choosing between Measure Studio and Sprout Social.
Get the real data
Forget surface-level metrics, we're talking post-by-post breakdowns, AI that understands your content, and head-to-head platform benchmarks.
Your dashboard, your rules
Measure Studio's custom social dashboards let you tailor KPIs, tag and organize your posts, and keep your most important data front and center.
📈
Live performance snapshots
Get real-time analytics updates and performance benchmarks that put you in complete control.
💺
Don't pay for more seats
Measure Studio offers unlimited users at no extra cost with every plan. Get your whole team onboarded without any stress.
API access unlocked
Custom data downloads, API access, and automation that lets you track everything and automate anything. It's next-level data for next-level marketers.
How does Measure Studio compare to Sprout?
Here's a breakdown of the features and capabilities available in Measure Studio and Sprout Social.
Features
Measure Studio
Sprout
Analytics and Reporting
Supported social media platforms
Measure Studio supports integrations with major social media platforms including Instagram, Facebook, YouTube, LinkedIn, X, TikTok, and Snapchat.
Both Measure Studio and Sprout Social feature additional integrations beyond individual social platforms.
7
8
Custom social media dashboards
Build dashboards tailored to your KPIs, campaigns, and teams with flexible widgets and layouts.
✅
Fully customizable
Limited
Custom social media analytics
Define your own performance formulas and track those custom metrics automatically.
✅
Custom metrics builder
Fixed metrics only
Custom social media reports
Create branded slides directly from your social dashboard and data views with drag-and-drop customization.
✅
Built-in export tools
Manual report creation
Granular post-level analytics
Access deep insights on each post like impressions, saves, shares, retention, paid vs. organic.
✅
Post-level data included
Limited to high-level data
Side-by-side platform comparisons
Directly compare content performance across platforms to identify creative wins.
✅
Unified cross-platform views
Platform by platform
Automated social media benchmarks
Instantly see how content performs relative to past performance with comparative benchmarks.
✅
Benchmarks for every metric
Manual, non-comparative
Advanced analytics and insights
Go beyond engagement and analyze performance momentum, single-metric graphs, evergreen value, and more.
✅
Detailed social insights
Surface-level insights
AI content analysis
Use AI to see how algorithms view your posts, creative, and messaging, complete with post-level insights.
✅
AI-powered post analysis
Unavailable
Paid and organic social metrics
Separate and analyze performance for both paid and organic content to understand true organic lift against paid reach.
✅
Organic and paid splits
Partial or inferred
Boosted social metrics and revenue data
Track revenue, boost spend, and analyze results at the post level for accounts on Meta and YouTube.
✅
Detailed boosted post data
Limited
Ad performance tracking
Connect ad accounts (e.g., TikTok Ads, Meta Ads, etc.) and analyze direct campaign outcomes in context with content performance.
✅
Integrated ad views
✅
Available
Data for all post types
Track Reels, Shorts, Stories, Carousels, Videos, and Live content, all natively and automatically categorized.
✅
Full format supported
Often partial or delayed
Advanced Data Management
Automated post grouping
Group content automatically by series, campaign, or keyword using smart logic and AI naming cues.
✅
Auto-grouping available
Manual grouping only
Custom and AI-powered post tags
Tag posts manually or via bulk rules to analyze performance by campaign or topic.
✅
Flexible
Basic
Advanced filtering and search
Instantly filter content by date range, tag, platform, metric, and more.
✅
More filters
Limited options
Daily and hourly data updates
Data syncs multiple times per day so you always see real-time changes in performance.
✅
Real-time data, always
✅
Available
User-created tags
Team members can create and manage their own tags to customize workflows and analysis.
✅
Open
Admin-only
Historical data access
Pull in as much historical post data as each platform allows with no limitations on how far back you analyze.
✅
Deep backfill access
Limited access
Daily data .CSV drops
Automate recurring .CSV exports to share daily performance across teams or systems.
✅
Scheduled exports
Manual exports only
API access
Programmatic access for integration into internal BI tools or data stack.
✅
Full API suite
Limited
User Access and Collaboration
Unlimited users
No per-seat pricing so you can invite your whole team, from analysts to execs.
✅
Scales with every team
Per-seat fees
User roles and permissions
Control access to dashboards, tags, and data by role, team, or department.
✅
Custom
Limited
Custom pricing
Plans are tailored to your needs, scale, and priorities without any fixed pricing tiers.
✅
Flexible
Fixed
Support and Community
Priority customer support
Fast responses and access to product specialists for onboarding and daily use.
✅
Expedited
Standard
Dedicated account manager
Every client is matched with a success lead to maximize value and success.
✅
1:1, every time
Top-tier only
Self-service help center
Full, regularly updated online help center for on-demand learning and troubleshooting.
✅
Complete resource hub
✅
Available
Live chat support
Submit questions and talk to experts in real-time to resolve issues or inquiries.
✅
Included
Email only
Onboarding and training
Every Measure Studio plan includes guided setup, training calls, and strategy walkthroughs.
✅
Included
✅
Available
✅
(Present)
(Limited)
(Missing)
Frequently Asked Questions
How is Measure Studio different from Sprout Social? Basically, Sprout Social does a lot of things. Measure Studio focuses on really good data. We provide deep analytics, reports you can customize, and track exactly what you need. Plus, you get unlimited users and API access, without extra fees.
Does Measure Studio support the same platforms as Sprout Social? Sprout covers more platforms. Measure Studio is focused on the big ones: Facebook, Instagram, TikTok, Snapchat, LinkedIn, YouTube, and X (Twitter). We provide more detailed insights and comparisons, including more paid social metrics.
Is Measure Studio cheaper than Sprout Social? Sprout charges per user, which can get expensive. Measure Studio offers unlimited users, better data, and flexible pricing, so you get the most for your money.