Follower Growth

What is Follower Growth?
Follower growth is a measurement of the increase of the total number of followers an account has gained over a given period of time.

Where should I find Follower Growth?
Within the Followers tab on the TikTok Studio app.

Why is Follower Growth Important?
TikTok Follower Growth is a key metric in understanding how quickly your audience is growing, as well as gauging how well your content is resonating with viewers. It’s a direct indicator of expanding Reach.

How to improve your Follower Growth metric?
Collaborate with influencers and other creators to further organic Reach. Engage with viewers via comments and interactive posts, and utilize trends, relevant sounds, and hashtags.

How frequently should I track this?
Track TikTok Follower Growth for each campaign and create monthly reports.