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X (Twitter) Metrics Index

Welcome to our comprehensive list of X metrics and definitions. This glossary is designed to help you better understand and utilize data and analytics for the X (Twitter) platform.

Looking to measure X data? We can help with that, too.

CTR

CTR is the percentage of users who saw a link post and actively clicked on it, showing strong indication of relevance.

Organic Link Clicks

Organic Link Clicks show audience engagement with unboosted posts. Increase clicks with hashtags and timing.

Paid Profile Clicks

Paid Profile Clicks show campaign reach beyond followers. Boost engagement with timely, interactive content.

Total Profile Clicks

Total Profile Clicks show audience interest in your brand. Increase them with strong visuals and frequent posts.

Organic Retweets

Organic Retweets expand your reach, showing content resonates without paid boosts—key for testing strategies.

Paid Replies

Paid replies offer fresh perspectives on promoted posts, helping expand reach and boost engagement.

Total Replies

Total Replies measure all user responses on a tweet. More replies indicate higher engagement and audience interest.

Paid Likes

Paid Likes indicate user approval on promoted content. Optimize by targeting active audiences and refining content quality.

Total Likes

Total Likes reflect audience approval of your content. Boost them by posting high-quality content consistently.

Engagement Rate

Engagement Rate shows how often users interact with your content. Boost it by encouraging shares and cross-posting.

Impressions

Impressions on X measure how often a post is seen. Increase visibility with frequent posting and collaborations.

New Link Posts

Monitor new link posts on X through Analytics to track clicks, boost engagement, and optimize traffic strategies.

New Posts

New Posts on X(Twitter) are recent tweets, retweets, or shares—key for engagement, reach, and communication.

New Photos

Track New Photo posts on X in Analytics. Monitor engagement, post frequently, and analyze performance weekly.

Paid Link Clicks

Paid Link Clicks measure engagement with promoted posts. Boost clicks with strategic link placement and timing.

Total Link Clicks

Total Link Clicks measure user engagement with links. Boost clicks by posting at peak times and using hashtags.

Organic Profile Checks

Organic Profile Clicks show genuine audience interest. Boost them with strong visuals, timing, and consistency.

Paid Retweets

Paid Retweets expand reach beyond followers, offering fresh audience insights and boosting engagement.

Total Retweets

Total Retweets measure how often users share your post, expanding reach and signaling content success.

Organic Replies

Organic Replies show genuine engagement and help build a strong community.

Quotes

Quotes enhance engagement by allowing users to share and comment. Post interactive content to encourage more.

Organic Likes

Organic Likes show genuine audience engagement without paid boosts. Increase them by posting high-quality content consistently.

Total Engagements

Total Engagements measure all user interactions with a post. Boost them by encouraging shares and improving content.

Video Views

Video Views on X show how often a video is watched. Boost views with collaborations and cross-platform sharing.

Follower Growth

Follower growth on X helps expand reach, boost engagement, build credibility, and increase brand awareness.

New Text Posts

Monitor New Text Posts on X via Analytics to track engagement, optimize posting frequency, and improve reach.

New Videos

Track New Videos on X daily. Post engaging content, use analytics, and refine strategy for maximum reach.

I can't believe it's not Twitter.

X marks the spot.

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