Organic Likes

What are Organic Likes?
Likes are an affirmative vote of approval from users on a post. Organic Likes are user interactions without the use of a paid promotional boost.

Where should I find Organic Likes?
On an organic post, found directly beneath the content, identified by the heart icon. It’s also available within the Twitter Analytics dashboard.

Why are Organic Likes Important?
Organic Likes are important because they measure user engagement in a natural setting, directly indicating the success of a campaign. Organic campaigns are often used to test strategies before pursuing paid promotion.

How to improve your Organic Likes metric?
Post frequently and listen to user feedback to improve the quality of content. As always, post when your followers and users are most active with X to maximize opportunities. Ask followers to Like your post.

How frequently should I track this?
Continue to track and log data weekly while reporting for analysis at least once a month.