Organic Link Clicks

What are Organic Link Clicks?
Organic Link Clicks is the number of times users have selected a link in an organic post; a post that did not receive a paid promotional boost.

Where should I find Organic Link Clicks?
Found within the Twitter Analytics section of the Creator Studio on your X page.

Why are Organic Link Clicks Important?
This represents the relationship between followers and a creator’s content, as organic posts are most likely to be seen by a brand’s niche audience. It provides insight into how regulars interact with content. A higher number here indicates you’re appealing to your audience well.

How to improve your Organic Link Clicks metric?
Apply popular and relevant hashtags and collaborate with influencers and creators with a large following to increase engagement opportunities by furthering reach. Optimize posting time by identifying when followers are most active to ensure they see the content.

How frequently should I track this?
Track and log data weekly, while reporting for campaign analysis monthly.