Organic Retweets

What are Organic Retweets?
Organic Retweets is the total sum of user shares on a post that did not receive a paid promotional boost.

Where should I find Organic Retweets?
Found directly beneath a post that did not receive a promotional boost, identified by the Retweet arrow icon.

Why are Organic Retweets Important?
Organic posts are great trials for testing content strategies, so more Retweets from an organic post implies the strategy implemented is resonating well and might be ready for a promotional boost. Organic Retweets generate an increase in overall reach, accessing followers of users who shared your post.

How to improve your Organic Retweets metric?
Listen to user feedback and data analysis to continue to improve. Tailor content to your audience to appeal to followers most likely to see the post. Publish content when followers are most active to increase engagements.

How frequently should I track this?
Continue to track and log data at least once a week, and including in social reports once a month.