Paid Likes

What are Paid Likes?
Likes are an affirmative vote of approval from users on a post. Paid likes are these user interactions on content that used paid promotional boosts.

Where should I find Paid Likes?
On a post with promotional boosts, found directly beneath the content, identified by the heart icon.

Why are Paid Likes Important?
Paid Likes directly measure approval of a post by users. A higher rate signals a campaign is improving and should continue to be utilized and built upon.

How to improve your Paid Likes metric?
Ensure you’re posting when your audience is most active on X to further reach and increase engagement. Continue to improve the quality of content, collaborate with popular influencers and creators, and participate in trends and hashtags.

How frequently should I track this?
Track and log Likes once a week, reporting once a month.