Paid Link Clicks

What are Paid Link Clicks?
Paid Link Clicks is the total number of times users have engaged with a link in a promoted post; a post that received a paid promotional boost.

Where should I find Paid Link Clicks?
Found within the Twitter Analytics section of the Creator Studio on your X page.

Why are Paid Link Clicks Important?
Paid Link Clicks represent the relationship a brand has with unfamiliar users. Therefore, a higher metric here indicates both your niche audience and users who are not followers have found the content appealing.

How to improve your Paid Link Clicks metric?
Place your link towards the beginning of a post to combat X users’ shorter attention spans. Call on users directly, or provide commentary within the post that advertises why the link should be explored.

How frequently should I track this?
Remember to track and log data every 7 days, and report every 30 to keep your campaign moving forward.