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YouTube Metrics Index

Welcome to our comprehensive list of YouTube metrics and definitions. This glossary is designed to help you better understand and utilize YouTube channel analytics.

 

Looking to measure YouTube data? We can help with that, too.

Subscribers Lost

Subscribers Lost tracks the number of users who unsubscribed, signaling potential content issues or disconnection.

Net Subscribers

Net Subscribers track the total number of users who have subscribed to your channel, reflecting audience loyalty.

Likes

Likes are positive votes from users, signaling content quality and boosting algorithm reach.

Comments

Comments on YouTube are messages left by viewers, offering feedback and interaction with content.

Engagement Rate

Engagement Rate measures the percentage of viewers interacting with your content through likes, comments, shares, and more.

Estimated Playback Based CPM

Estimated Playback Based CPM tracks revenue per 1,000 views where an ad was shown.

Ad Impressions

Ad Impressions track how often an ad is shown during video playbacks, signaling algorithm success.

YouTube Premium Estimate Revenue

YouTube Premium Estimated Revenue is earned from Premium users watching your content.

Total Estimated Revenue

YouTube Total Estimated Revenue tracks earnings from ads, views, memberships, and Premium.

Video Watch Time

YouTube Video Watch Time measures the total time viewers spend watching your video.

Video Views

YouTube Video Views count how often a video is watched, including repeat views.

Subscribers Gained

Subscribers Gained tracks the number of new channel members over a given time period, indicating content resonance.

Dislikes

Dislikes are negative votes showing a lack of approval, helping identify areas for content improvement.

Shares

Shares measure how many times your content has been posted to other platforms, boosting reach.

Total Engagements

Total Engagements track all interactions, like Views, Likes, Comments, and Shares, with your content.

Estimated RPM

Estimated RPM measures total revenue for every 1,000 views, including all revenue sources.

Estimated CPM

Estimated CPM is the estimated revenue earned per 1,000 ad impressions on your videos.

Monetized Playbacks

Monetized Playbacks track views where users see ads, increasing potential earnings.

Estimated Revenue Ads

YouTube Estimated Revenue tracks earnings from ads only, hinting if your strategy is hit or miss.

YouTube Premium Video Watch Time

YouTube Premium Watch Time measures total watch time from Premium subscribers.

New Posts

New Posts on YouTube are creator updates like videos, images, text, polls, and more.

YouTube Premium Video Views

YouTube Premium Video Views track how often Premium users watch your videos.

Want to actually see your YouTube metrics?

It is a visual platform after all.

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