Estimated Playback Based CPM

What is Estimated Playback Based CPM?
The estimated cost per 1,000 playbacks, or times a video was viewed, where an ad was seen.

Where should I find Estimated Playback Based CPM?
Access the non-mobile version of YouTube Studio and select Advanced Mode in the top right of your home screen. Select the Views by: Content tab and adjust the metric filter to Playback Based CPM.

Why is Estimated Playback Based CPM Important?
Monetized videos can show multiple ads. Playback Based CPM is helpful for determining a more specific perception of a creator’s potential ad revenue.

How to improve your Estimated Playback Based CPM metric?
Post consistently, build your follower base, encourage engagement, and stick to ad-friendly content.

How frequently should I track this?
Stick to weekly and monthly reporting to better understand your campaign.