Subscribers Lost

What are Subscribers Lost?
The total number of channel members who unsubscribed or unfollowed over a given period of time.

Where should I find Subscribers Lost?
Access YouTube Studio and navigate to Analytics. Click Advanced Mode in the top right and adjust the metric tab to Subscribers Lost.

Why are Subscribers Lost important?
Losing subscribers is a red flag. It signals you’re not producing the kind of quality content that members are following you for.

How to improve your Subscribers Lost metric?
Be consistent with posting and work to improve content quality and adhere to what your audience wants.

How frequently should I track this?
Track Subscribers Lost per video or campaign , as well as weekly and monthly.