YouTube Premium Video Watch Time

What is Video Watch Time (YouTube Premium)?
The total cumulative amount of time YouTube Premium users have spent watching a video post.

Where should I find Video Watch Time (YouTube Premium)?
From YouTube Studio, select Content on the bottom menu bar. Select the video and click on the Analytics section above Comments.

Why is Video Watch Time (YouTube Premium) Important?
Higher Video Watch Time from YouTube Premium members means a larger share of that subscription fee will be allotted to the content creator - i/e more total revenue earned.

How to improve your Video Watch Time (YouTube Premium) metric?
Encourage subscribers to join YouTube Premium to convert basic views into Premium Views. YouTube Premium members tend to watch longer videos as a whole as well.

How frequently should I track this?
Track and log YouTube Premium Watch Time weekly and monthly, analyzing trends and audience changes.